Become A Chapter Director

Stop Wasting Money On Ads And Chasing Price Shoppers

There's a smarter way to grow your home service business

Be the ONLY home service pro in your area with a system that brings in serious buyers who only want to work with you

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Are you tired of expensive advertising that doesn't work, price shoppers wasting your time, and feeling like your business is just scraping by in a crowded market?

Truth is, traditional advertising isn’t solving your problem. It’s giving you cold leads who shop around, compare prices, and aren’t loyal to you.

Why? Because they don’t know you. They don’t trust you. And they certainly aren’t coming to you because they believe you’re the best in the business.
Everyone Knows That Referrals Are Better Than Cold Leads from Ads
Referrals aren’t just leads—they’re practically closed sales. When a customer contacts you because someone they trust has told them about you, you’re not dealing with a skeptic. They already know you’re the best. They’re not there to haggle, waste time, or compare prices. They’re there to buy.

Compare that with cold leads from ads: people who come in looking for a “deal” and who won’t think twice about leaving if they find a cheaper option. Advertising dollars are wasted on price shoppers, but referrals bring in pre-qualified, motivated buyers. These clients trust you before they even walk in, which means higher prices, faster sales, and fewer headaches.

Now Imagine This...

An army of 50, 100, or even 200 local home service professionals actively sending you high-quality referrals. Think about what that could do for your business—steady, predictable growth, customers who already trust you, and a reputation as the go-to expert in your community.

This isn’t just a dream—it’s the kind of network that transforms your business from struggling to thriving.

 What if there was a program that could make this happen FOR you?

Good news...there is!
Home Experts Alliance is designed to help home service pros grow their businesses with a unique combination of:

Networking with Trusted Local Professionals: Build relationships with home service pros who will actively send referrals your way.

Top-Tier Business Coaching: Access proven strategies, tools, and training to attract better clients, close more sales, and increase your profitability.

 As a Chapter Director, you’re not just a participant...
you’re the leader.

Here’s what that means: as the Director, you’ll be the only one in your market and the only one in your home service business category. For example, if you’re a floor dealer, your chapter might have 10 Realtors, 10 designers, 10 remodelers, and more—but YOU will be the only floor dealer in your group.

This exclusivity gives you a clear edge over your competitors. You’ll create a network of professionals who trust and recommend you to their clients, building long-lasting referral partnerships while dominating your market.

Directors also receive exclusive access to business coaching and resources to grow their businesses even faster. You’ll attract ready-to-buy customers who value your expertise, boosting both your sales and your reputation.

 Who This Is For

Anyone who is in home services, including (but not limited to):

Appraiser
Builder/Contractor
Carpet Cleaning
Electrical
Flooring dealer
Furniture Store
Handyman
Hardware Store
Home Inspection
House Cleaner


HVAC
Insurance
Interior Designer
Landscape Contractor
Landscape Maintenance
Mortgage Lenders
Painting
Pest Control
Plumbing
Pool Construction
Pool Maintenance

Property Management
Real Estate Broker
Realtor
Remodeling (All Types)
Roofing/Gutters
Tree Trimming/Removal
Water/Fire damage restoration
Window Treatments
Window Replacement


If your business serves homeowners you’re eligible to apply to be a Director for your area. 

What You Get As An HEA Director

An "Unfair Advantage" over your competition
As the Director, you’ll be the only one in your market and the only one in your home service business category.  This means you lock in your market and gain the upper hand over competitors who are still out there chasing leads through expensive advertising. WARNING: if a competitor or other home service pro secures this opportunity before you, you’ll be locked out


High-quality, ready-to-buy customers
HEA’s system brings in referrals who are ready to buy. These are serious customers who’ve already heard about your expertise and trust you before they contact you. No haggling, no price shopping, no wasting time.

Recognition as the market leader
As the HEA Director in your area, you’re positioned as the trusted expert that top local home service professionals recommend to their clients. When people think of your business category (floor dealer, remodeler, Realtor, etc.), they think you. Your name becomes synonymous with quality, reliability, and expertise in your market.

Escape the advertising "hamster wheel of doom"
You can stop flushing money down the drain on expensive ads that don’t work, or that attract price-shoppers. With HEA, you’re investing in a system that delivers real, high-quality customers who already trust you.

How Our "Done-For-You" System Works

HEA is two programs in one:

1.  Networking: Lead Your Own Local Chapter
As the HEA Director, you’ll build a network of home service professionals in your area who will actively recommend you as their expert. We provide all the tools you need to run your chapter and build your network.

2.  Business Coaching
Through live webinars, newsletters, and a dedicated member’s only website, your chapter members will receive ongoing coaching on sales and marketing strategies and best practices for growing their home service business.

And they'll get all this FROM YOU.

They will hear from you every week with valuable, top-tier business and success information.  This gives you total top of mind awareness with your referral partners, builds loyalty, and generates referrals.

And the best part?  We run the entire machine FOR you.  We build and maintain your website, conduct the webinars, provide the business coaching, and write the newsletters and send them out.  All of the content is branded to YOUR business.  

 You Also Get... 

Your own HEA website.  We build it and manage it FOR you.  (This does not replace your current website.)

Ongoing Support from the HEA Team
We’re here to make sure you succeed. From training to troubleshooting, our team provides ongoing support so you can maximize the benefits of your HEA Director role and keep the momentum going.

Don’t Miss Out on This Exclusive Opportunity

Only one home service pro per market can become an HEA Director.  Thousands of home service professionals across the U.S. and Canada are seeing this message, and more are signing up every week. Will you claim your spot before someone else does?

What’s the Cost?

Home Experts Alliance is an exclusive program, designed to transform your business and establish you as the trusted expert in your area. For this level of access, our regular pricing reflects the true value: $10,000 up front and $900 per month to maintain your membership and exclusive market access.

But you won't pay that much...

Limited Time Special Offer

We’ve opened up a special pricing opportunity for a very limited time. This is your chance to secure HEA membership at a steep discount:

  • $4,997 one-time initial fee
  • $697 per month thereafter

If you wait you'll have to pay significantly more, and your market may get locked up by a competitor or other home service business. This is a one-time opportunity to secure a competitive edge at a fraction of the cost. 

But In Reality It Costs You Nothing

Depending on your business, one or two additional sales you wouldn’t have otherwise gotten pays for this system.  But it should be obvious that we’re talking adding dozens-to-hundreds of sales from top-tier, referred clients.

The real question you should be asking yourself is: “How much is it costing me to NOT be part of this program?”

Ready to Secure Your “Unfair Advantage?”


Apply to become an HEA Director today and transform your business. This is your chance to attract high-quality, ready-to-buy customers who value your expertise.

 3 Steps To Get Started Now 

Step 1: Application.  Click the "Apply Now" button and fill out the application.  After that you'll be taken to my calendar page where you'll schedule your Discovery Call with me.

Step 2: 60-minute Discovery call.  This is to determine if HEA is the right fit for you, and to answer all your questions.  IMPORTANT: If you have a partner or decision maker in your business other than yourself, it's mandatory that they attend the Discovery Call with you.

Step 3: User agreement & payment. If we both decide HEA is a good fit, you'll sign your User Agreement and pay your enrollment fee.  After that, my team and I will go to work getting HEA set up in your business.

This isn’t for everyone. Only one Director is allowed per market, and spots are filling up fast. If you’re ready to step up, claim your market, and transform your business, this page has everything you need to get started.

Don’t let a competitor or other home service business lock you out. Apply today and take the first step toward becoming the leader in your market. Your business transformation starts now.

What to do right now: 

Click the "Apply Now" button and fill out the application.

Questions?  Call us at 877-887-5791, or email Support@FlooringSuccessSystems.com.

To Your Success,
Jim Armstrong
Founder, Home Experts Alliance International

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