Are you tired of expensive advertising that doesn't work, price shoppers wasting your time, and feeling like your business is just scraping by in a crowded market?
Truth is, traditional advertising isn’t solving your problem. It’s giving you cold leads who shop around, compare prices, and aren’t loyal to you.
Compare that with cold leads from ads: people who come in looking for a “deal” and who won’t think twice about leaving if they find a cheaper option. Advertising dollars are wasted on price shoppers, but referrals bring in pre-qualified, motivated buyers. These clients trust you before they even walk in, which means higher prices, faster sales, and fewer headaches.
An army of 50, 100, or even 200 local home service professionals actively sending you high-quality referrals. Think about what that could do for your business—steady, predictable growth, customers who already trust you, and a reputation as the go-to expert in your community.
This isn’t just a dream—it’s the kind of network that transforms your business from struggling to thriving.
Good news...there is!
Home Experts Alliance is designed to help home service pros grow their businesses with a unique combination of:
Networking with Trusted Local Professionals: Build relationships with home service pros who will actively send referrals your way.
Top-Tier Business Coaching: Access proven strategies, tools, and training to attract better clients, close more sales, and increase your profitability.
Here’s what that means: as the Director, you’ll be the only one in your market and the only one in your home service business category. For example, if you’re a floor dealer, your chapter might have 10 Realtors, 10 designers, 10 remodelers, and more—but YOU will be the only floor dealer in your group.
This exclusivity gives you a clear edge over your competitors. You’ll create a network of professionals who trust and recommend you to their clients, building long-lasting referral partnerships while dominating your market.
Directors also receive exclusive access to business coaching and resources to grow their businesses even faster. You’ll attract ready-to-buy customers who value your expertise, boosting both your sales and your reputation.
Anyone who is in home services, including (but not limited to):
Appraiser
Builder/Contractor
Carpet Cleaning
Electrical
Flooring dealer
Furniture Store
Handyman
Hardware Store
Home Inspection
House Cleaner
HVAC
Insurance
Interior Designer
Landscape Contractor
Landscape Maintenance
Mortgage Lenders
Painting
Pest Control
Plumbing
Pool Construction
Pool Maintenance
Property Management
Real Estate Broker
Realtor
Remodeling (All Types)
Roofing/Gutters
Tree Trimming/Removal
Water/Fire damage restoration
Window Treatments
Window Replacement
If your business serves homeowners you’re eligible to apply to be a Director for your area.
High-quality, ready-to-buy customers
HEA’s system brings in referrals who are ready to buy. These are serious customers who’ve already heard about your expertise and trust you before they contact you. No haggling, no price shopping, no wasting time.
Recognition as the market leader
As the HEA Director in your area, you’re positioned as the trusted expert that top local home service professionals recommend to their clients. When people think of your business category (floor dealer, remodeler, Realtor, etc.), they think you. Your name becomes synonymous with quality, reliability, and expertise in your market.
Escape the advertising "hamster wheel of doom"
You can stop flushing money down the drain on expensive ads that don’t work, or that attract price-shoppers. With HEA, you’re investing in a system that delivers real, high-quality customers who already trust you.
HEA is two programs in one:
And the best part? We run the entire machine FOR you. We build and maintain your website, conduct the webinars, provide the business coaching, and write the newsletters and send them out. All of the content is branded to YOUR business.
Your own HEA website. We build it and manage it FOR you. (This does not replace your current website.)
Ongoing Support from the HEA Team
We’re here to make sure you succeed. From training to troubleshooting, our team provides ongoing support so you can maximize the benefits of your HEA Director role and keep the momentum going.
Only one home service pro per market can become an HEA Director. Thousands of home service professionals across the U.S. and Canada are seeing this message, and more are signing up every week. Will you claim your spot before someone else does?
What’s the Cost?
Home Experts Alliance is an exclusive program, designed to transform your business and establish you as the trusted expert in your area. For this level of access, our regular pricing reflects the true value: $10,000 up front and $900 per month to maintain your membership and exclusive market access.
But you won't pay that much...
Limited Time Special Offer
We’ve opened up a special pricing opportunity for a very limited time. This is your chance to secure HEA membership at a steep discount:
If you wait you'll have to pay significantly more, and your market may get locked up by a competitor or other home service business. This is a one-time opportunity to secure a competitive edge at a fraction of the cost.
But In Reality It Costs You Nothing
Depending on your business, one or two additional sales you wouldn’t have otherwise gotten pays for this system. But it should be obvious that we’re talking adding dozens-to-hundreds of sales from top-tier, referred clients.
The real question you should be asking yourself is: “How much is it costing me to NOT be part of this program?”
Ready to Secure Your “Unfair Advantage?”
Apply to become an HEA Director today and transform your business. This is your chance to attract high-quality, ready-to-buy customers who value your expertise.
Step 1: Application. Click the "Apply Now" button and fill out the application. After that you'll be taken to my calendar page where you'll schedule your Discovery Call with me.
Step 2: 60-minute Discovery call. This is to determine if HEA is the right fit for you, and to answer all your questions. IMPORTANT: If you have a partner or decision maker in your business other than yourself, it's mandatory that they attend the Discovery Call with you.
Step 3: User agreement & payment. If we both decide HEA is a good fit, you'll sign your User Agreement and pay your enrollment fee. After that, my team and I will go to work getting HEA set up in your business.
This isn’t for everyone. Only one Director is allowed per market, and spots are filling up fast. If you’re ready to step up, claim your market, and transform your business, this page has everything you need to get started.
Don’t let a competitor or other home service business lock you out. Apply today and take the first step toward becoming the leader in your market. Your business transformation starts now.
What to do right now:
Click the "Apply Now" button and fill out the application.
Questions? Call us at 877-887-5791, or email Support@FlooringSuccessSystems.com.
To Your Success,
Jim Armstrong
Founder, Home Experts Alliance International